干货| 如何用英语准确描述你的产品卖点和质量

如何用英语准确表述？（举例）

1. This model of typewriter is efficient and durable, economical and practical for middle school students.这个型号的打字机对中学生来说，高效、耐用、经济、实惠。

2. The computer we produced is characterized by its high quality, compact size, energy saving and is also easy to learn and easy to operate.我们生产的计算机其特点是质量好，体积小，节能，而且易学好用。

3.This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams.这种自行车可以折迭，携带方便，在旅行中或交通堵塞时特别有用。

4.These machines have few breakdowns and are easy to maintain because of their simple mechanical structure.这些机器由于机械的构造简单，所以很少故障，易于保养。

5.The new varieties have very vivid designs and beautiful colors.那新产品图案新颖，色泽鲜艳。

6.We are responsible to replace the defective ones.我们保换质量不合格的产品

7.You will get a 30% increase in production upon using this machine and also it allows one person to perform the tasks of three people.一旦使用该机器，你们将会增产30%，而且一个人可以顶3个人使用。

8.They are not only as low-priced as the goods of other markers, but they are distinctly superior in the following respects.8 f; o' j2 W, h3 A/ a它们不但和其它厂家的产品一样低廉，而且在以下几个方面有其独特的优越性。

9.The computer we produced is characterized by its high quality, compact size, energy saving and is also easy to learn and easy to operate.我们生产的计算机其特点是质量好，体积小，节能，而且易学好用。

10.This is our high-tech product. This type of product has a high performance. It could be used in the deep ocean 5,000 meters under sea level monitoring environmental changes around 300 square kilometersin the waters. 这是我们的高科技产品。这款产品的性能很好。它能应用在海平面5000米以下的地方，监测方圆300平方千米海域的环境变化。

你要分析你的目标市场，知道你的产品适合哪里，适合哪类消费人群，找出具有竞争力的关键因素，并将该因素作为您物品的卖点，以此来打动该目标市场的潜在买家。例如：

▎针对价格导向型的消费群体

这类客户对价格比较敏感，他们将价格作为首选因素。

方法：在描述中突出该商品的价格优势，吸引这部分人群的注意力;

举例： Unbelievable!! Only $ 12.99，the whole sets of cups will go your home，$5 instant saving now.

▎针对质量导向型的消费群体

这类客户对产品质量比较敏感，一般而言发达国家或地区的客户比较看重这个。

方法：在描述中突出该商品的性能优势，让该群体买家有深入了解的欲望;

举例：To provide 1080P high-quality video output，6 times definition more than ordinary DVD， Smoothly play 1080P video files。

▎针对情感向导的消费群体

这类客户往往看中的产品所能代表的感情，例如砖石代表永恒；鲜花代表爱；

方法：在描述中突出该商品传承的情感元素，告诉买家，此物能够代替他/她表达什么的情感，多以分享爱，幸运，永恒，炫为主题;

举例：Four-leaf clover stone symbolizes luck，don’t be hesitated to bring your family luck. Share your love with the people you love。

写在最后：

客户买不买你的产品，关键是你产品的卖点吸不吸引他/她，而卖点吸不吸引他，关键是你所描述的与他的利益符不符合。同时描述物品时要合理控制买家的预期，不要过分夸大卖点，更不能虚假炒作。因为，卖产品也是卖诚信。