Global Media Coverage Background
Bolstered by 153 percent year-on-year growth for the first quarter of 2016, OPPO has broken into the top-five global smartphone vendors for the first time. The ever-evolving smartphone brand now ranks fourth in the world, according to the latest data from IDC.
Fast-rising … smartphone maker OPPO topped China’s smartphone market for the first time last month, according to a recent report by research firm Counterpoint Technology Market Research.
“OPPO’s immense focus on industrial design and key features, such as camera, battery technology and materials, has helped OPPO maintain an edge over its rivals and win consumer mindshare – especially in the under 25 years age group,” said Shah, research director at Counterpoint, adding that OPPO’s R9 (The F1 Plus is called the R9 in China) model was the best-selling model in June.
“OPPO聚焦于工业设计，以及类似拍照、电池、手机材料等关键功能的研发。这让OPPO在行业竞争中立于不败之地，并赢得了消费者—特别是25岁以下年轻消费者的心。”Counterpoint分析师Shah表示。“OPPO R9（F1 Plus在中国大陆是R9）6月份最受消费者欢迎的机型。”
OPPO Beats Huawei, Apple to Top Smartphone Market in China for the First Time
OPPO surprised many industry watchers earlier this year when it pushed into the ranks of the world’s largest five smartphone companies by shipments in the first quarter this year, according to IDC.
OPPO Explained How a Little-Known Smartphone Company Overtook Apple in China
“OPPO’s growth story has surprised everyone in the industry,” said James Yan, research director at Counterpoint. “However, this has been as a result of years of investment in building strong offline distribution channels, competent R&D team, slicker product portfolio and aggressive marketing and promotions.”
OPPO, Vivo Break into World's Top 5 Smartphone Rankings
OPPO is a … smartphone maker with global ambitions. This tech company is eyeing opportunities abroad, including in emerging markets in south-east Asia and developed markets like Australia.
The company also employs 3,000 people to work on R&D labs in its factories in China. During a recent tour of its manufacturing centers, Business Spectator saw first-hand the state of the art OPPO manufacturing facilities. Of particular interest is its quality testing center; thousands of OPPO phones have been randomly selected from production lines to go through vigorous testing.
A Chinese smartphone maker's ambitions to take on Apple
OPPO, the fast-rising … smartphone maker that targets younger buyers, has sold an unprecedented number of its newest marquee devices in the three months since launch.
Chinese Upstart OPPO Scores a Hit with Newest Marquee Phones
长按指纹 > 识别图中二维码 > 添加关注
BiOPPO is committed to sharing the latest news about OPPO at home and abroad. Stay tuned!