Media Coverage about OPPO's Global Performance

Fast-rising … smartphone maker OPPO topped China’s smartphone market for the first time last month, according to a recent report by research firm Counterpoint Technology Market Research.

“OPPO’s immense focus on industrial design and key features, such as camera, battery technology and materials, has helped OPPO maintain an edge over its rivals and win consumer mindshare – especially in the under 25 years age group,” said Shah, research director at Counterpoint, adding that OPPO’s R9 (The F1 Plus is called the R9 in China) model was the best-selling model in June.

近期，据科技行业市场调研公司Counterpoint报告分析，上个月，手机制造商OPPO成长迅速，在中国市场位居前列。

“OPPO聚焦于工业设计，以及类似拍照、电池、手机材料等关键功能的研发。这让OPPO在行业竞争中立于不败之地，并赢得了消费者—特别是25岁以下年轻消费者的心。”Counterpoint分析师Shah表示。“OPPO R9（F1 Plus在中国大陆是R9）6月份最受消费者欢迎的机型。”

---Forbes,

OPPO Beats Huawei, Apple to Top Smartphone Market in China for the First Time

OPPO surprised many industry watchers earlier this year when it pushed into the ranks of the world’s largest five smartphone companies by shipments in the first quarter this year, according to IDC.

据IDC数据显示，OPPO今年上半年出货量进入世界前五，这震惊了行业观察者。

---Forbes,

OPPO Explained How a Little-Known Smartphone Company Overtook Apple in China

“OPPO’s growth story has surprised everyone in the industry,” said James Yan, research director at Counterpoint. “However, this has been as a result of years of investment in building strong offline distribution channels, competent R&D team, slicker product portfolio and aggressive marketing and promotions.”

“OPPO的快速成长震惊了整个行业。”Counterpoint分析师James表示，“然而，这是OPPO多年来深耕线下渠道，建设有竞争力的研发团队，产品规划科学，市场营销有效的必然结果。”

---Forbes,

OPPO, Vivo Break into World's Top 5 Smartphone Rankings

OPPO is a … smartphone maker with global ambitions. This tech company is eyeing opportunities abroad, including in emerging markets in south-east Asia and developed markets like Australia.

The company also employs 3,000 people to work on R&D labs in its factories in China. During a recent tour of its manufacturing centers, Business Spectator saw first-hand the state of the art OPPO manufacturing facilities. Of particular interest is its quality testing center; thousands of OPPO phones have been randomly selected from production lines to go through vigorous testing. 

OPPO是一家有着国际化雄心的企业。这家科技公司积极放眼全球，包括东南亚新兴市场，以及发达国家澳大利亚。

OPPO中国工厂拥有雇佣3000名员工的研发实验室。《商业观察者》近期参观了OPPO的制造中心，获得了第一手资料。其中最为吸引人的是品质测试实验室：成百上千的手机在这里的产线上接受严格的实验，谨慎挑选。

---The Australian,

A Chinese smartphone maker's ambitions to take on Apple

OPPO, the fast-rising … smartphone maker that targets younger buyers, has sold an unprecedented number of its newest marquee devices in the three months since launch.

近来快速成长的手机制造商OPPO，在新机型上市3个月之后取得了令人惊叹的销售成绩。

Chinese Upstart OPPO Scores a Hit with Newest Marquee Phones

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